Digital Marketing Specialist - Surulere

We are seeking a talented and results-oriented Digital Marketing Specialist to join our dynamic team. The ideal candidate will be passionate about leveraging digital channels to drive brand awareness, customer engagement, and business growth. You will play a pivotal role in developing and executing comprehensive digital marketing strategies across various platforms, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.1
Responsibilities :

• Digital Marketing Strategy:
  • Develop and implement effective digital marketing strategies aligned with overall business objectives .
  • Conduct market research and competitor analysis to identify opportunities and optimise campaigns.
  • Set clear goals and KPIs to measure the success of digital marketing initiatives.
• Content Creation:
  • Create high-quality, engaging content for various digital channels, including blog posts, articles, social media posts, and email newsletters.
  • Collaborate with designers and other team members to produce visually appealing and informative content.
  • Optimise content for SEO to improve website visibility and organic traffic.
• Social Media Marketing:
  • Manage and maintain active social media presence across relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Develop and execute social media campaigns to increase brand awareness, drive traffic, and foster community engagement.
  • Monitor social media analytics to track performance and make data-driven adjustments.
• Email Marketing:
  • Create and send targeted email campaigns to nurture leads, promote products/services, and retain customers.
  • Analyse email campaign performance to optimise open rates, click-through rates, and conversion rates.
  • Manage email marketing lists and segmentation to ensure effective targeting.
• Search Engine Optimisation (SEO):
  • Conduct keyword research to identify relevant search terms and optimise website content accordingly.
  • Implement on-page and off-page SEO techniques to improve website ranking in search engine results pages (SERPs).
  • Monitor website performance and make necessary adjustments to maintain SEO rankings.
• Pay-Per-Click (PPC) Advertising:
  • Manage and optimise PPC campaigns on platforms like Google Ads and social media advertising.
  • Create compelling ad copy and landing pages to drive clicks and conversions.
  • Track PPC campaign performance and make adjustments to maximise ROI.
• Analytics and Reporting:
  • Utilise analytics tools to track website traffic, user behaviour, and campaign performance.
  • Generate regular reports on key metrics and provide actionable insights to improve future strategies.