SOWC Marketing Operations Senior Associate - Kigali

ABOUT ALUALU provides higher education for a higher purpose. Our students declare missions, not majors.They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now.Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world.  
HOW WE WORKAs a high-growth start-up, the ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.  
ALU SCHOOL OF WILDLIFE CONSERVATIONThe ALU School of Wildlife Conservation promotes conservation as an African growth sector by developing, equipping and informing entrepreneurial conservation leaders. Our vision is to be the catalyst for a more inclusive conservation sector that is equitably led by Africans, financially sustainable and creates value for African economic development (at all levels).  
ABOUT THE ROLEWe are looking for people who are passionate about environmental conservation in Africa and capacity development to join the ALU School of Wildlife Conservation’s team. This role involves delivering value to the School of Wildlife Conservation in the form of optimizing and executing communication and marketing campaigns to our various stakeholder. The role will also be involved in supporting the effective running of different operational needs of the School. We are looking for an individual who can multitask and enjoys working across multiple teams.  
RESPONSIBILITIESThis is both a strategic and operational role that requires an understanding of  systems processes, marketing strategy, graphic design and multimedia, social media, research and analytics while harnessing the power of collaboration and interpersonal relationships. to work within and across teams Your responsibilities will include:

• You will be the marketing focal point for the School and will lead the implementation of our marketing plan. 
• Protecting and promoting SOWC’s public image and brand through writing and copywriting, to ensure all digital channels (including website, blog, emails) are brand-consistent and on message.  
• You will establish monthly marketing priorities and will generate innovative digital content that drives the SOWC narrative and brings the SOWC student and alumni experience to life, inspired by students, alumni, faculty and staff. 
• Developing brand-aligned communication strategies, internal and external-facing collaterals that support our strategic objectives by working closely with the ALU marketing team.
• You will be the graphic designer of the School and will create graphic assets including but not limited to flyers, motion graphics, videos etc. You will also design the branding and collateral materials for events
• You will manage and lead the update of the SOWC website, ensuring up to date, accurate and compelling content which supports SOWC's social media presence. You will also manage and document student stories. You will understand SEO and implement recommendations for Wordpress site.
• Ensuring research and analytics tools and dashboards are in place and operational to enable tracking of key marketing metrics relating to brand, user experience and stakeholder engagement. 
• Evaluating our campaign performance and make data-driven recommendations for how to adjust our approach to reach our ambitious goals.
• Managing SOWC's Social Media channels to increase followers and engagement.
• Lead student and participant recruitment efforts by collaborating with the recruitment teams (MBA, PDC) on the recruitment campaign strategy, help identify digital marketing channel mix and ultimately manage our digital marketing / online advertising by designing, creating, managing, monitoring, reporting and analysing digital campaigns, capturing learning, optimising for efficiency,  and staying on budget.
• Recruit and manage social media and marketing interns.
• Support the planning and hosting of the School’s events such as the Business of Conservation Conference.
• Support in the execution of key projects as and when required. These projects may include but not limited to supporting the annual internship fund program cycle, alumni engagement among others.