Titre du poste

Product Marketing Manager (B2C SaaS / Marketplace Experience) - Harare

Description

Position : Product Marketing Manager (B2C SaaS / Marketplace Experience) - Harare

We're looking for a hands-on Product Marketing Manager (PMM) to lead the go-to-market strategy of our B2C Talent Product → Our model is a B2C SaaS freemium, Premium model. This role blends product marketing strategy with growth execution, ideal for someone who understands the technical side of SaaS and knows how to turn a product into a movement.
You'll work closely with the founders and tech team to boost awareness, drive engagement, and convert free users into paying customers.
Your Mission

  • Own and execute the go-to-market strategy for our B2C product
  • Increase Premium conversion by improving messaging, in-product positioning, and user flow
  • Analyze and optimize the full user funnel → from landing to activation to conversion
  • Identify friction points in the UX and work with the team to resolve them
  • Design and run A/B tests to validate messaging, onboarding, and feature adoption
  • Set up and monitor key metrics using analytics tools (Mixpanel, Google Analytics)
  • Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums
  • Write compelling content: newsletters, posts, replies, and AI prompt-based messages
  • Run messaging experiments and iterate continuously based on user feedback
  • Identify visibility opportunities and relevant partnerships
  • Move fast, test, learn, and double down on what works

Required profile for job ad : Product Marketing Manager (B2C SaaS / Marketplace Experience) - Harare

Requirements

  • Proven experience in product marketing and growth (B2C SaaS or Marketplace is a must)
  • Strong understanding of conversion funnels, UX principles, and data-informed iteration
  • Proficiency with analytics tools like Mixpanel is required
  • Ability to simplify complex product flows and propose impactful improvements
  • Experience driving community engagement and grassroots awareness campaigns
  • Technical fluency: comfortable collaborating with product and development teams
  • Lean, startup mindset: autonomous, creative, and action-oriented
  • You speak English and Spanish
  • Bonus: interest in career development, job search tools, or the remote work ecosystem

Job criteria for job ad : Product Marketing Manager (B2C SaaS / Marketplace Experience) - Harare

  • Job category :
    IT, new technologies - Management
  • Industries :
    Engineering, development studies - IT, software engineering, Internet - Mechanical equipment, machines
  • Employment type : Permanent contract - Fixed-term contract
  • Region : Harare - International
  • City : Harare
  • Remote work :
    Yes
  • Experience level : 5 to 10 years - More than 10 years
  • Educational level : College - HND - Bachelor - Master - Doctorate
  • Number of Position(s) : 2
  • Team management :
    Yes
  • Strategy
  • Management
  • IDEAL
Be cautious! Do not send money to a potential employer. Do not pay any money for a potential contract of employment or for pre-employment training.
Please report any irregularities by using the candidate contact form and selecting the subject "Report a job ad".
Type de poste
Temps plein
Lieu du poste
Harare, Zimbabwe
Date de publication
2 février 2026
Valide jusqu’au
3 avril 2026
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Poste : Product Marketing Manager (B2C SaaS / Marketplace Experience) - Harare

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