Marketing Manager - International

Western Governors University College (WGU College) is seeking a dynamic and strategic Marketing Manager to lead and execute marketing initiatives in a fully remote environment. This role is responsible for developing and managing digital marketing campaigns, brand awareness strategies, and student recruitment efforts. The ideal candidate will be a data-driven marketer with expertise in digital advertising, content marketing, and performance analytics.
Key Responsibilities

• Develop and implement marketing strategies to increase brand awareness and student enrollment.
• Manage digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Oversee content creation, ensuring messaging aligns with the college’s mission and audience.
• Analyze marketing performance metrics and optimize campaigns for maximum ROI.
• Collaborate with internal teams to develop promotional materials and marketing collateral.
• Manage partnerships with media agencies, influencers, and third-party vendors.
• Stay updated on industry trends and incorporate best practices into marketing initiatives.
• Lead A/B testing and conversion optimization efforts to improve engagement.
• Develop and manage the marketing budget, ensuring cost-effective execution.
• Support brand positioning and reputation management strategies.