Email Marketing Specialist - Remote

We are on the lookout for a sharp and innovative Email Marketing Specialist. In this role, you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. You will also collaborate with coworkers across departments to ensure maximum engagement with our offerings.
To succeed in this role, you should be able to create accessible, engaging, and memorable content. An outstanding Email Marketing Specialist will stay up-to-date with the latest technological developments that improve email campaign effectiveness and monitoring.

Roles and Responsibilities

• Review past campaigns to identify strengths and areas for improvement.
• Monitor and report on campaign performance and effectiveness.
• Conduct market research to understand consumer behavior and industry trends.
• Collaborate with graphic designers to enhance email appearance and layout.
• Maintain and manage a database of customers who have opted to receive emails.
• Create compelling, error-free copy for email campaigns.
• Utilize automation software to distribute email campaigns efficiently.
• Develop marketing campaigns that address customer pain points and drive engagement.