Digital Maketing Manager - Accra

Blakrise Marketing Consult is seeking a highly experienced, creative, and results-driven Digital Marketing Manager to join our team. This role requires a dynamic professional capable of wearing multiple hats and excelling in a fast-paced environment. The ideal candidate will possess strong problem-solving skills, exceptional creativity, and a proven track record in digital marketing.
Responsibilities:

• Digital Advertising: Plan, execute, and manage digital ad campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels. Optimize campaigns for maximum ROI.
• Copywriting: Craft compelling and engaging copy for websites, advertisements, email campaigns, and social media posts.
• Content Creation: Develop and curate high-quality content tailored for various platforms, ensuring alignment with brand messaging and target audience interests.
• Social Media Management: Strategize, create, and manage posts on social media platforms, driving engagement and follower growth.
• Website Management: Maintain and update the company website using WordPress, ensuring optimal performance, SEO, and user experience.
• Graphic Design: Create visually appealing graphics for social media, marketing materials, and advertisements using Canva or similar tools.
• Email Marketing: Design and execute email marketing campaigns to nurture leads and build customer loyalty.
• Analytics and Reporting: Track, analyze, and report on the performance of marketing campaigns. Use insights to inform future strategies.
• Brand Strategy: Work collaboratively with the team to develop and enhance the overall brand strategy and marketing initiatives.
• Trend Analysis: Stay updated with industry trends, emerging tools, and best practices to keep the company’s marketing efforts innovative and competitive.