Titre du poste

Consultant - Accra / Remote

Description

Position : Consultant - Accra / Remote

Call for ConsultantsPublic Relations and Online Marketing Consultant
Applications are reviewed on a rolling basis. Interviews with suitably qualified candidates may be conducted as applications are received, therefore early submission is encouraged.
The Foreign Trade Association of German Retailers (AVE), in close partnership with a Ghanaian industry association and with support from the German Federal Ministry for Economic Cooperation and Development (BMZ), is implementing a project to strengthen the institutional capacity and international positioning of the garment and apparel sector in Ghana.
Within this framework, AVE invites qualified consultants to apply for the position of Public Relations and Online Marketing Consultant.
Background
The Ghanaian industry association represents apparel and textile manufacturing companies with the objective of enhancing competitiveness, market access, and sustainable growth. As expectations around transparency, sustainability, compliance, and professional communication continue to rise, the association seeks to strengthen its public relations and online presence across a broad range of non political stakeholders, including international buyers, member companies, development partners, private sector actors, media, and the general public.
The assignment builds on insights from a recent study tour to Germany and aims to translate lessons learned into a coherent, stakeholder oriented communication and digital marketing approach. Political advocacy and government relations are addressed separately under the project and are not part of this assignment.
Objective of the Assignment
The objective of the assignment is to develop and operationalize a public relations and online marketing strategy that strengthens the association’s visibility, credibility, and professional positioning towards key stakeholders at national and international level, excluding political and governmental engagement.
Scope of Services
The consultant will be responsible for the following tasks:

  • Develop a clear and coherent public relations and online marketing strategy addressing relevant stakeholder groups.
  • Integrate lessons learned from the Germany study tour and adapt suitable best practices in communication, branding, and sustainability messaging.
  • Strengthen the association’s online presence and messaging across relevant digital channels.
  • Ensure coherence with other communication related project activities while avoiding duplication.
  • Provide practical guidance to support implementation and long term use of the strategy by the association’s secretariat.

Expected Deliverables

  • A brief inception note outlining the proposed approach and work plan.
  • An analysis of the current communication and online presence, including key insights from the Germany study tour.
  • A practical public relations and online marketing strategy addressing the relevant stakeholder groups.
  • A concise implementation roadmap with basic monitoring elements.
  • Short guidance and knowledge transfer to support the association’s secretariat in applying the strategy.

Required profile for job ad : Consultant - Accra / Remote

Required Profile
The assignment is suited to consultants with the following qualifications:

  • Proven professional experience in public relations, digital marketing, or international communications.
  • Experience in stakeholder communication beyond purely commercial or buyer focused contexts.
  • Experience working with trade associations, export oriented sectors, or manufacturing and apparel value chains.
  • Working experience in West Africa is a strong advantage.
  • Ability to translate strategic insights into clear, practical, and implementable communication tools.
  • Experience related to Germany or EU markets is an asset.

Application Process
Interested consultants are invited to submit:

  • A curriculum vitae highlighting relevant experience and expertise.
  • An indication of the applicant’s daily consultant rate.

Applications should be submitted by 25 February
Applications are reviewed on a rolling basis. Interviews with suitably qualified candidates may be conducted as applications are received, therefore early submission is encouraged.

Job criteria for job ad : Consultant - Accra / Remote

  • Job category :
    Marketing, communication
  • Industries :
    Advice, audit, accounting - Marketing, communication, media
  • Employment type : Fixed-term contract - Temporary work
  • Region : Greater Accra - International
  • City : Accra / Remote
  • Remote work :
    Hybrid
  • Experience level : 5 to 10 years - More than 10 years
  • Educational level : Bachelor - Master - Doctorate
  • Spoken language :
    english > fluent
  • Number of Position(s) : 1
  • Salary expectations :
    > GH₵ 40,000
  • Team management :
    No
  • Communication
  • Positioning
  • Marketing Strategy
  • Branding
  • Public Relations
  • Online Marketing
  • Digital Marketing
  • Marketing
Be cautious! Do not send money to a potential employer. Do not pay any money for a potential contract of employment or for pre-employment training.
Exercise extra caution with any international job offer, particularly if especially attractive conditions or salary are being highlighted.

Please report any irregularities by using the candidate contact form and selecting the subject "Report a job ad".
Type de poste
Temps plein
Lieu du poste
Accra / Remote, Ghana
Date de publication
17 février 2026
Valide jusqu’au
18 avril 2026
Close modal window
Poste : Consultant - Accra / Remote

Loading...