Titre du poste

Brand Manager - Nairobi

Description

Position : Brand Manager - Nairobi

Company Overview
Mareva Beauty Company is a fast-growing cosmetics and beauty products manufacturer dedicated to creating high-quality, innovative, and affordable beauty solutions. Our mission is to build strong, trusted brands that resonate with consumers while setting trends in the Kenyan and regional beauty market.
Job Summary
The Brand Manager will be responsible for developing, managing, and executing brand strategies that strengthen Mareva Beauty’s market presence and drive consumer loyalty. This role oversees brand positioning, product launches, marketing communications, and cross-functional alignment to ensure consistent brand messaging across all touchpoints.
Key Responsibilities
Brand Strategy & Positioning

  • Develop and implement brand strategies aligned with company objectives and market insights.
  • Define brand positioning, value propositions, and messaging for Mareva Beauty products.
  • Ensure brand consistency across packaging, advertising, digital platforms, and retail environments.

Marketing Campaigns & Communications

  • Plan, execute, and manage integrated marketing campaigns (ATL, BTL, and digital).
  • Oversee product launches, promotions, influencer collaborations, and brand activations.
  • Work with creative agencies, designers, and media partners to deliver high-quality brand materials.
  • Manage social media and digital branding initiatives in collaboration with the digital marketing team.

Market & Consumer Insights

  • Conduct market research to understand consumer behavior, trends, and competitive landscape.
  • Monitor brand performance, awareness, and equity using relevant KPIs.
  • Gather insights from sales teams, customers, and distributors to refine brand strategies.

Cross-Functional Collaboration

  • Work closely with Sales, Training, Product Development, and Supply Chain teams to ensure brand alignment.
  • Support sales teams with brand tools, training content, and promotional materials.
  • Collaborate with product development teams on packaging, formulations, and innovation concepts.

Budget & Performance Management

  • Develop and manage the brand budget effectively.
  • Track and report on campaign performance, ROI, and brand KPIs.
  • Recommend improvements based on data and performance analysis.

Required profile for job ad : Brand Manager - Nairobi

Qualifications

  • Bachelor’s degree in Marketing, Brand Management, Business Administration, or a related field.
  • Minimum of 4–6 years’ experience in brand or marketing management (cosmetics, FMCG, or lifestyle brands preferred).
  • Proven experience managing brands and executing successful marketing campaigns.
  • Strong strategic thinking and analytical skills.
  • Excellent communication, presentation, and stakeholder management abilities.
  • Experience working with creative agencies and digital marketing platforms.

Desired Competencies

  • Strong understanding of the beauty and cosmetics market in Kenya and the region.
  • Creative mindset combined with commercial awareness.
  • Leadership skills and ability to influence cross-functional teams.
  • Ability to manage multiple projects in a fast-paced environment.
  • Results-driven with attention to detail.

What We Offer

  • Competitive salary and performance-based incentives
  • Opportunity to shape and grow a strong beauty brand
  • Career growth in a dynamic and innovative organization
  • Collaborative and supportive work culture

Job criteria for job ad : Brand Manager - Nairobi

  • Job category :
    Management - Marketing, communication - Sales
  • Industries :
    Luxury, cosmetics
  • Employment type : Permanent contract
  • Region : Nairobi
  • City : Nairobi
  • Remote work :
    Hybrid
  • Experience level : 5 to 10 years - More than 10 years
  • Educational level : High school - Technical school - College - HND - Bachelor - Master - Doctorate
  • Spoken language :
    english > fluent
  • Number of Position(s) : 1
  • Team management :
    Yes
  • Stakeholder Management
  • Media
  • Sales
  • Marketing
  • Digital Marketing
  • Positioning
  • Business Administration
  • Product Development
  • Leadership
  • Branding
  • Advertising
  • Strategy
  • Marketing Communication
  • Marketing Management
  • Brand Management
  • Communication
  • Management
Be cautious! Do not send money to a potential employer. Do not pay any money for a potential contract of employment or for pre-employment training.
Please report any irregularities by using the candidate contact form and selecting the subject "Report a job ad".
Type de poste
Temps plein
Lieu du poste
Nairobi, Kenya
Date de publication
5 janvier 2026
Valide jusqu’au
6 mars 2026
Close modal window
Poste : Brand Manager - Nairobi

Loading...