Titre du poste

Senior Executive Media Planning and Strategy - Lagos

Description

Position : Senior Executive Media Planning and Strategy - Lagos

 
We are seeking a highly skilled Senior Executive Media Planner to develop and execute strategic media frameworks that align with client objectives. The ideal candidate will analyze consumer insights, media trends, and competitive landscapes to optimize media selection, budget allocation, and campaign effectiveness. This role requires a strong ability to foster client relationships and enhance the impact of media investments.
Key Responsibilities
1. Media Strategy & Planning

  • Develop strategic media frameworks that align with client objectives.
  • Conduct consumer insights analysis to understand target audience behavior and media consumption.
  • Identify business challenges facing clients and propose media solutions.
  • Perform competitive landscape analysis to benchmark and optimize campaign strategies.
  • Recommend media channels, timing, and budget allocations to maximize cost efficiency and effectiveness.

2. Campaign Execution & Optimization

  • Align advertising information with target audience media habits to ensure message resonance.
  • Develop and manage media schedules, laydowns, and strike weights for optimal campaign performance.
  • Track and measure key performance indicators (KPIs) to evaluate the success of media strategies.
  • Adjust media plans based on data-driven insights to enhance brand messaging and engagement.

3. Client Relationship Management

  • Build and maintain strong client relationships, ensuring they value media expertise.
  • Provide strategic recommendations to enhance the effectiveness of clients' media investments.
  • Communicate insights, campaign performance, and adjustments to stakeholders.

 

Required profile for job ad : Senior Executive Media Planning and Strategy - Lagos

Key Requirements & Skills

  • Bachelor’s degree in Marketing, Advertising, Media Studies, or a related field.
  • Minimum of 3 years of experience in media planning within an advertising agency or brand.
  • Expertise in media strategy formulation, audience analysis, and budget allocation.
  • Strong knowledge of media research tools (Nielsen, Google Analytics, SEMrush, etc.).
  • Ability to interpret data and optimize campaign performance based on analytics.
  • Excellent negotiation, communication, and analytical skills.

Additional Information

  • Work Environment: Hybrid work style combining in-office and remote flexibility.
  • Location: Mobolaji Bank-Anthony Way, Ikeja Lagos.
  • Compensation: Competitive salary with performance-based incentives.

Job criteria for job ad : Senior Executive Media Planning and Strategy - Lagos

  • Job category : Marketing, communication
  • Industries : Marketing, communication, media
  • Employment type : Fixed-term contract
  • Region : Lagos
  • City : Lagos
  • Remote work :
    Hybrid
  • Experience level : 5 to 10 years - More than 10 years
  • Educational level : Bachelor
  • Number of Position(s) : 2
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Type de poste
Temps plein
Lieu du poste
Lagos, Nigeria
Date de publication
31 janvier 2025
Valide jusqu’au
1 avril 2025
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