Hotel/Restaurant Marketer Expert - Kampala

Job Description:
1.Develop Marketing Strategies:

• Create and execute marketing plans to increase visibility and customer engagement.
• Identify target audiences and develop tailored campaigns for promotions, events, or new services.

2.Digital Marketing; Manage social media platforms (Facebook, Instagram, etc.), creating engaging content and interacting with followers.

• Oversee search engine optimization (SEO) and online advertising (Google Ads, social media ads, etc.).
• Implement email marketing campaigns, ensuring proper segmentation and personalization.

3.Prepare and deliver appropriate presentations on products and services.

• Create frequent reviews and reports with sales and financial data

4.Content Creation & Management:

• Collaborate with design teams to produce visually appealing marketing materials.
• Write compelling copy for digital platforms, brochures, blogs, and advertisements.

5.Market Research & Analysis:

• Conduct market research to understand competitors, industry trends, and customer preferences.
• Analyse the success of marketing campaigns using data and key performance indicators (KPIs) to adjust strategies accordingly.

6.Collaborate with Sales and Operations:

• Work closely with sales teams to create targeted offers for both corporate and leisure clients.
• Coordinate marketing efforts with the operations team to ensure promotions align with available resources and services.

Requirements:

• Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
• Additional certifications in digital marketing, SEO, or hospitality management are a plus.

Experience:

• Proven experience in marketing within the hospitality or restaurant industry (3-5 years or more preferred).
• Strong understanding of the hospitality market and customer behavior.
• Passion for the hospitality industry and creating exceptional guest experiences.
• Ability to work under pressure and adapt quickly to changing market conditions.
• Collaborative and a team player who can work across various departments.
• Creative, innovative, and open to exploring new marketing techniques and strategies
• Experience with social media marketing, content creation, and online advertising.
• .Familiarity with graphic design tools (e.g., Canva, Adobe Suite) for basic content creation