Titre du poste

Head of Marketing and Portfolio - Bulawayo

Description

Position : Head of Marketing and Portfolio - Bulawayo

We are looking for a Head of Marketing and Portfolio.
Job Description
Role purpose

  • Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
  • Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
  • Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
  • Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
  • Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
  • Implement processes to measure effectiveness of campaign and marketing efforts.

Accountabilities

  • To lead the development of an effective commercial unit Marketing function
  • To drive key marketing processes with special attention to campaign, portfolio management 
  • To lead the conversion of crop solutions into appropriate offers delivered through campaigns
  • Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & objectives
  • Delivers market plans and analysis to support budgeting and strategic reviews.
  • Lead grower, channel & value chain segmentation process.
  • Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
  • Prioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
  • Review campaign effectiveness, during & post season, against objectives by utilising Salesforce.com as a key tool for monitoring and improving effectiveness.
  • Ensure delivery of grower and channel value proposition through the creation of offers.
  • Analyse customer insights, customer trends, market analysis and market best practices to build successful strategies
  • Ensure timely and effective preparation of reviews and budget presentations.
  • Lead the execution of marketing programs from start to finish, leveraging internal support & driving collaboration

Required profile for job ad : Head of Marketing and Portfolio - Bulawayo

Qualifications
Knowledge, experience & capabilities
Critical Experience & Knowledge

  • Country product/crop management
  • Experience in campaign development and management
  • Background in business management
  • Proficiency in digital marketing and management

Critical Leadership Capabilities

  • Sets ambitious strategic goals
  • Communicates with impact
  • Leads change and can work well in spite of ambiguity or lack of full data.
  • Builds a culture of innovation and solution finding
  • Focuses on customers
  • Manages for performance
  • Develops people, organization, and self
  • Collaborates across boundaries

Critical Technical, Professional And Personal Capabilities

  • Develops/delivers innovative, customer-driven offers
  • Develops/implements sound value and transactional pricing based on customer perceived value
  • Delivers distinctive value proposition to customer
  • Creates strong, distinctive brand & crop plans
  • Develops/executes campaign plans
  • Develops/implements effective product communications
  • Understands market dynamics and competitive environment
  • Able to use market research effectively to understand customer, markets, channels
  • Understands channel structure and dynamics
  • Anticipates changes in the market and adjusts strategies accordingly
  • Analytical thinking
  • Financial acumen
  • Strategic thinking
  • Influencing and negotiation
  • Communication and presentation skills
  • People/team management
  • Project management

Job criteria for job ad : Head of Marketing and Portfolio - Bulawayo

  • Job category :
    Marketing, communication - Production, maintenance, quality - Sales
  • Industries :
    Agriculture, fishing, aquaculture - Consumer goods - Distribution, selling, wholesale - Marketing, communication, media
  • Employment type : Permanent contract - Fixed-term contract
  • Region : Bulawayo - International
  • City : Bulawayo
  • Remote work :
    Hybrid
  • Experience level : 2 to 5 years - 5 to 10 years - More than 10 years
  • Educational level : College - HND - Bachelor - Master - Doctorate
  • Number of Position(s) : 2
  • Team management :
    Yes
  • Marketing
  • Sales
  • Team Management
  • Negotiation
  • Communication
  • Process
  • Portfolio Management
  • Digital Marketing
  • Production
  • Market Analysis
  • Positioning
  • Maintenance
  • Quality
  • Customer Marketing
  • Monitoring
  • Processes
Be cautious! Do not send money to a potential employer. Do not pay any money for a potential contract of employment or for pre-employment training.
Please report any irregularities by using the candidate contact form and selecting the subject "Report a job ad".
Type de poste
Temps plein
Lieu du poste
Bulawayo, Zimbabwe
Date de publication
2 février 2026
Valide jusqu’au
3 avril 2026
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Poste : Head of Marketing and Portfolio - Bulawayo

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