Titre du poste

Chief Marketing Officer (CMO) - Nairobi

Description

Position : Chief Marketing Officer (CMO) - Nairobi

We are looking for a Chief Marketing Officer (CMO).
The Chief Marketing Officer (CMO) is a senior executive responsible for developing, executing, and overseeing the organization’s overall marketing strategy to drive brand growth, customer acquisition, revenue, and market leadership. The CMO aligns marketing initiatives with business objectives, strengthens brand positioning, and leads data-driven, innovative marketing efforts across all channels.
Key Responsibilities
Strategic Leadership

  • Develop and implement a comprehensive marketing strategy aligned with corporate goals.
  • Drive long-term brand vision, positioning, and market differentiation.
  • Provide market intelligence, customer insights, and competitive analysis to support executive decision-making.

Brand & Communications

  • Oversee brand management, corporate identity, and messaging consistency.
  • Lead public relations, corporate communications, and reputation management.
  • Ensure strong storytelling across digital, traditional, and experiential platforms.

Growth, Demand & Revenue

  • Drive customer acquisition, retention, and lifetime value growth.
  • Collaborate with Sales, Product, and Finance to support revenue targets.
  • Optimize marketing ROI through performance measurement and analytics.

Digital & Innovation

  • Lead digital transformation across marketing channels (digital, social, content, CRM, marketing automation).
  • Leverage data, AI, and customer insights to personalize and optimize campaigns.
  • Stay ahead of market trends, emerging technologies, and consumer behavior.

Team Leadership & Operations

  • Build, mentor, and lead high-performing marketing teams.
  • Manage marketing budgets, forecasts, and vendor relationships.
  • Establish KPIs, dashboards, and performance metrics for continuous improvement.

Stakeholder Engagement

  • Partner with executive leadership to align marketing with enterprise strategy.
  • Represent the brand with key partners, media, and industry stakeholders.
  • Support employer branding and internal communications initiatives.

Required profile for job ad : Chief Marketing Officer (CMO) - Nairobi

Qualifications & Experience
Education

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
  • Master’s degree (MBA or equivalent) preferred.

Experience

  • 12–15+ years of progressive marketing leadership experience.
  • Proven experience in senior or executive-level marketing roles.
  • Strong track record of driving brand growth, market expansion, and revenue impact.
  • Experience leading large, diverse teams and managing significant budgets.

Key Skills & Competencies

  • Strategic thinking and business acumen
  • Brand management and storytelling
  • Digital marketing & data analytics expertise
  • Customer-centric mindset
  • Executive leadership and decision-making
  • Strong communication and stakeholder management
  • Innovation, adaptability, and market foresight

Key Performance Indicators (KPIs)

  • Brand equity and market share growth
  • Revenue contribution and marketing ROI
  • Customer acquisition and retention metrics
  • Campaign effectiveness and digital performance
  • Team performance and talent development

Job criteria for job ad : Chief Marketing Officer (CMO) - Nairobi

  • Job category :
    HR, training - Marketing, communication - Sales
  • Industries :
    Advice, audit, accounting - Distribution, selling, wholesale - Marketing, communication, media - Social, public and human services
  • Employment type : Permanent contract
  • Region : Central - Coast - Eastern - Nairobi - North Eastern - Nyanza - Rift Valley - Western
  • City : Nairobi
  • Remote work :
    Yes
  • Experience level : More than 10 years
  • Educational level : Bachelor
  • Spoken language :
    english > fluent
  • Number of Position(s) : 3
  • Team management :
    Yes
  • Customer Marketing
  • Digital Marketing
  • Direct Marketing
  • Sales
  • E-Commerce Marketing
  • E-Commerce
  • Branding
  • Marketing Strategy
  • Marketing
  • CRM
  • Public Relations
  • Communication
  • Training
  • Positioning
  • HR Training
  • Brand Management
Be cautious! Do not send money to a potential employer. Do not pay any money for a potential contract of employment or for pre-employment training.
Please report any irregularities by using the candidate contact form and selecting the subject "Report a job ad".
Type de poste
Temps plein
Lieu du poste
Nairobi, Kenya
Date de publication
3 février 2026
Valide jusqu’au
4 avril 2026
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Poste : Chief Marketing Officer (CMO) - Nairobi

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